I think if you follow the old guidance of making your site easy to navigate, fresh related content, easy to read and directed at humans then you won't see any differences. Well, not unless you specialise in black hat and then you will probably see a big change but other than that you should be ok.

Small note here- I have heard that "Caffeine" is more reliance on keyword strings we should optimize for this.

And "keyword strings" are??

agreed, just keep building great content and backlinks. no need to worry at all.

meta description is one of many changes! Make sure your title is in line with your description.

I guess no one knows how Google algorithm really works, it actually change at a certain time and we can't predict that but as long as you do your white hat technique of SEO there will be no problem in terms of optimizing a site and it would not conflict the algorithm of Google.

Just use the best practices of on-page and off-page SEO and you'll be fine. If you keep wearing the white hat you'll be fine. Also, keep testing on your own websites to see what you can glean so you can pass this onto your customers' websites.

Google had drop my site for a few weeks after their change. So, I change a few things on my site, like the keyphrase, in the meta and within 3 days my site is now back on the 1st page for several keywords

Originally Posted by chrishirst

If you don't follow the "latest and greatest" "trick" or "secret", there is no need to even care about changes, simply because your site will not be affected by them.

While I disagree with the specifics (any change will affect you in some way) I do agree with the sentiment. Do it right and you may bounce around a bit but at the end of the day - you'll hold steady and limit the bouncing to a few positions - not a few pages.

Why are you bothered about algorithm if you are working with good means. Any ways google keeps on changing and updating.

If you go for the history of serach engines, before Google we implemented s.c. "human factor" which ment, that those sites clikked by particular keyword search where become more relevant. This ment also that new sites had very difficult to become top. Google changed it to page rank and everyone loved to be quickly top listed. So far Google has only told, that they will implement page load time as important factor so if someone has dropped, probably they have too much Flash and Java code in their pages.

If we have no idea what it really even is, how will we adapt?

Not only that, but even with "old" google we still dont know exactly how it works, but those who take the time to do well generally do well.

I don't think anybody really knows "exactly" how the google algorithm works but you can always follow the same common advice and current practise about seo that every webmasters use.

The best way to adapt to changes in any search engine algorithm is to simply not rely on them for traffic.. If you focus on building a great site, and generating traffic from other great sites rather than search engines, you can never lose that traffic no matter what a search engine does..

If you treat SE traffic as bonus traffic rather than the core of your business, your life will be far easier and you will, in the long run, be far more successful..

Originally Posted by hparrish

I follow all white hat techniques for my website and just today I fell of the face of the search engine. I was ranking in the top 20 for over 35 keywords and now I don't even see myself until page 15. How did this happen? Could a competitor turned my site in just out of spite?

Turn your site in for what?


Sorry to hear this, but I thought this only happened to BH'ers and spammers.

That's what everyone says.