Hi everyone,

Why are there changes being going on in the SERP's in Google. Does it happens weekly or once in a month?? Does Google gives importance to the keyword which users type to reach your site or the keyword which your site basically is targeting.

Chris if you would share some important views on this i think that would be more useful!!!

Thanks
Robert

Why are there changes being going on in the SERP's in Google. Does it happens weekly or once in a month??

Every day, all day.

Does Google gives importance to the keyword which users type to reach your site or the keyword which your site basically is targeting.

Google tries to match what users search for with the pages in its index.

@ Chris,

Then if suppose there are some keywords which users type to reach our site, but our site does not have those keyword 100% present on our web page, so in that way don't we loose our customers?? What exactly is the best method to help your user visit your site for what ever keyword he types to reach your site.

Thanks,
Robert

If you haven't got the word google can't index it, so your not likely to rank very well for something you don't have.

Originally Posted by Robertpatrick

@ Chris,

Then if suppose there are some keywords which users type to reach our site, but our site does not have those keyword 100% present on our web page, so in that way don't we loose our customers?? What exactly is the best method to help your user visit your site for what ever keyword he types to reach your site.

Thanks,
Robert

In that situation the best thing to do is to build links to your site using your target keyword as anchor text.

Originally Posted by zatchary

In that situation the best thing to do is to build links to your site using your target keyword as anchor text.

the op can make changes to hip content adding the user search term if related as well, this way he can rank well for that very search.

Keywords are raelly important for good ranking, so for google indexing you need to fulfil basic requirements

you can visit https://adwords.google.com/select/KeywordToolExternal for google suggestion keyword

Originally Posted by zatchary

In that situation the best thing to do is to build links to your site using your target keyword as anchor text.

In my opinion it's important but it works only when links are pointing to relevant page ( with relevant content to links ) and mensioned page contains relevant KW used before in links .
Try to avoid link farms produced for linking purposes - it will not help .

In my view google not only relies on quantitative measures to determine search ranking for different measures but rathey google also gives a lot of importance to the qualitative measures.
So most web sites which people qualify as valuable and are popular are naturally on the top of the web pages. there are some secrets other than SEO which affect page ranks. Thats my firm belief.

When google cache your site. then your will Ranking will effect originally.

The changes are done very often with google for ranking and google gives importance to those keywords or key phrase which are returning the result of that search query which are also targeted by the user.

Google update serp all time which made a webmaster crazy.

thats what makes its fun

True that Google is updating constantly, but notice the sites with the best
back links remain stable. That is what counts the most, quality, high PR links.

Bompa

i learned something new today because of this post..

SERPS Google is really a big help for all those webmasters out there who constantly managing there keyword rankings. Google update it in a daily basis to see if how far did it go. *i mean the keywords*

Originally Posted by Robertpatrick

Why are there changes being going on in the SERP's in Google. Does it happens weekly or once in a month??

SERP Fluctuation in Google depend on the performance of the website.

Originally Posted by francis84

SERP Fluctuation in Google depend on the performance of the website.

Nope.

See post#2

Originally Posted by chrishirst

Nope.
See post#2

I'm aware that fluctuation happen all the time, what I mean is that the current SERP of a website can go up or down depending on the performance of the website; whether he can maintain its current SERP, make it up, or down.

what I mean is that the current SERP of a website can go up or down depending on the performance of the website; whether he can maintain its current SERP, make it up, or down.

What is the "performance of the website"??

You could do two searches minutes apart from the same machine and get two DIFFERENT results and there is NOTHING that you can do to change that!