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Both are important, which is why Google emphasizes them over unique visitors. The visit number indicates the loyalty and frequency that your audience shows your site. And if you have ads on your site, such as Google AdSense, page views are important for building ad inventory and therefore revenue.
Pages per visit is useful for understanding the quality of your Web site. Higher pages per visit means people are clicking on more pages before bailing out. Higher pages per visit also means more ad inventory and revenue.
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