Posts: 3,081
Name: Michael Caine (look alike). *Sic semper tyrannis*
Location: Chelsea, England. Broke all 10 Commandments.
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Quote:
Originally Posted by blogginginc
... Remember that they do keep track of your searches
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I'm just learning, and trying to follow the discussion. What I seem to have learned is this. (And please correct me if I'm wrong!)
Search engines try to personalise their results for each user. They identify each user by placing cookies on his PC. They personalise the results by learning from what the user has done before.
Suppose a webmaster works for a manufacturer of glassfibre marine pumps, and has optimised his site for the keyphrase "glassfibre marine pumps".
Every single enquirer for that same phrase may see different search engine results pages, as a result of their personalised profile built up from previous actions recorded by the SE's. There may be further differences in each person's results due to search engines trying to localise results, basing the enquirer's locality on their IP. Even further differences may result from lack of synchronisation between the SE's data centres. The results will, in any case, fluctuate as the SE's process data on the website in question and its competitors on serps.
Every time the webmaster tries to check his site's position in serps by typing "glassfibre marine pumps" into an SE, he may be altering his profile and altering the serps personalised for him. He can delete his browser cookies to neutralise his profile. However he will still not see the same serps results on his search as other searchers are likely to see for the same search.
If I have understood things correctly, then a webmaster cannot do a "proper" check on his site's serps. If I have got things wrong, please correct me!
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