When Bounce rate is 0%. it means your visitors didn't visit other pages of your website and they stayed on one page only.

Originally Posted by bestseo

When Bounce rate is 0%. it means your visitors didn't visit other pages of your website and they stayed on one page only.

WRONG!

That would be a "bounce rate" of 100%

That is not possible. 0% bounce rate mean each and every visitor staying at your site for long long time. That also mean the visitor also checking all links of your site, check it again...

This is a great article, but is a bounce rate for a page always an accurate indicator of the page’s success rate?
Our site has several landing pages that are doing quite well with conversions, 9-15%. Granted they could be better, but I’m not complaining. It is a mystery to me, however, that the bounce rates on these pages are incredibly high at around 90%. Is this a contradiction? I should also point out that the landing page’s call to action is to register, which eventually takes the user to a subdomain

Originally Posted by luvtaylor1

That is not possible. 0% bounce rate mean each and every visitor staying at your site for long long time. That also mean the visitor also checking all links of your site, check it again...

Yes it IS possible and NO it does NOT mean that a visitor stayed a long long time.

All a 0% bounce rate means in real terms is that a visitor arrived on that page then clicked to another page on the same site.

"Bounce rate" is totally meaningless without knowing the rest of the traffic stats.

ONE visitor could create a "bounce rate" of 0% or 100%.

Reducing your bounce rate should be a good thing and generally is but be very suspicious of a bounce rate of zero or a drop so substantial to be practically zero if your pages never performed so well before.

Reducing your bounce rate should be a good thing

Why?
What if that page carries paid advertising and every visitor left via a advert?

so 100% success rate.

Why would you try to reduce the "bounce rate" from 100% in that situation? You would actually be reducing your earnings!

Second scenario!

Every visitor arrives on your page, clicks on the "Buy Now" button goes to your checkout page and pays for the product.

Hey presto A 0% "Bounce Rate" with another 100% success rate!
Why would you want to change that "bounce rate"?

Now you have read those two and hopefully understood.
Either of the extremes might be great or might be really poor.

You ALL need to understand what "bounce rate" means.

You have all picked up on this "magic metric" from Google Analytics without a clue what it means for YOU.

wiki gets 100% bounce rate from me, it either has the info I want or doesn't, no need to search other pages on wiki, is that good or bad?

BBC never gets 100% bounce rate from me, I generally read quite a few news stories everyday, is that good or bad?

That is impossible... as bounce rate is defined as the % of users leaving your page without visiting another url in the domain. Must be a bug.

as bounce rate is defined as the % of users leaving your page without visiting another url in the domain

Measured against what?

A percentage is the ratio of two numbers.

Originally Posted by seotechbook

I don't often check the google webmaster tool, but yesterday I found a landing page has 0% bounce rate, any point on it?

That is very good. It means that people want to visit other pge(s) on your site.
How many visitors access that lamding page ?