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once google indexes a brand new website and finds it relevant to some keyword - it gives a website a chance to rank for this keyword... so within a couple of next weeks the website may appear on the 1-2-3 pages for that keyword and google analyzes how it performs there.. if people don't click it.. or click it and bounce - the website will drop.. but if lots of people click it and don't continue their search - the website will stay somewhere around in serps... i don't remember where I got this understanding..
but just 2 months ago we have launched a new website.. it immediately appeared on the 2nd page for it's keyword.. than was "dancing" a little.. and now as we were building links and promoting website it's on the first page!
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