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How is it going to change how you optimise the pages or how you promote them?
It might finally make some "experts" realise that there is more to Search than the "most impotrant keywrod" and for every site there are hundreds of phrases or words that real people use to search with for the products they are looking for and it may surprise them to find that they had it wrong and the "magic phrase" wasn't that great in the first place.
It may even mean that what some of us have known since search engines first made their presence felt and Search became a way of reaching potential customers becomes better known, and that is that optimising is NOT about the search engines want, but all about the users of those search tools and what THEY want.
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A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?
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