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I use Tiny URL because it has a Firefox extension that makes it easy to accomplish. I’m sure Google will come out with it’s own extension. However, I am still not too keen on it until they allow customization of the short URLs. Right now, the shortened URLs are random letters and numbers, which are hard to memorize. A more intuitive URL, like schoolpage or librarypage, would make the service a LOT better. Existing shorteners, like snipurl and bitly do this.
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