Because they are clueless about what is actually useful.
Rank checking is also another pretty useless pastime.
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Chris. ->> Please login or register to view this content. Registration is FREE <<-
A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?
Yep traffic is what is important to me. I could care less about what google says my PR is. If you get good traffic and backlink the crap out of your website with good quality links, plus do like 5 others things, blogs, etc. You should have no problems.
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It's only really important to link sellers and newcomers who get suckered into believing that a PR5 sidebar link will send to the top of the SERP's and earn them millions.
I haven't seen any PR update so I guess its dead and have no value for serp so better worry about serp than PR now.
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Because they are clueless about what is actually useful.
Rank checking is also another pretty useless pastime.
Yes it is. I have dealt with a number of clients who gave more importance to PR than the ranking. PR just reflects online popularity ( to say the truth the number of inbound link a website has) and nothing else.
Most of the people believe increasing PR is the whole SEO but it is not like that. SEO is increasing the ranking and traffic of our site in search engines.
Getting high PR backlinks is the key factor in the rise of the most effective strategies for PR.The how to increase the Google page rank is to get other sites linking to you and you will be able to convince the importance of Google your site really.