Now you may think “Not possible, he is talking crap!”…
well, I am not. You will see, it works!

- How it all began –

I know that german moving companies are sometimes renting personal from other moving companies.
The costs are about 30 EURO per hour (per person, ofcourse).

We have a way to reduce their costs - 10 EURO per hour (per person) plus a small agency fee(for us).

Anyway, our target audience are those moving companies.

I also know that sometimes (depends on the location where they need extra personal) those companies
are using Google to search for other moving companies in the desired location. And I know the words
they are using for their search.

Ok, now... those words are german words :P

The keywords are:

1. Entladehelfer
2. Beladehelfer
3. Ladehelfer

13th November 2010

I was thinking about how to build a kind of "net" around a site that I have done for moving companies where
they can book assistants online via our form (http://umzugsfirmen.studenten-vermittlung.biz).

So I thought lets Google for the keywords they are using. E.g. Entladehelfer.
What I saw is... noone had registered a .de domain with the keyword Entladehelfer.

I clicked on "WonderWheel" and I saw: about 86.900 results.

Bingo, 86.900 is not really much. Next keyword - Ladehelfer: only 37500 results... Yes!
Next keyword, Beladehelfer, was about 121000 results... that will get easy.

I told my partner and he registered the following domains 2 days later:

entladehelfer.de
beladehelfer.de
ladehelfer.de

Now we (my trainee and me) took the site from http://umzugsfirmen.studenten-vermittlung.biz
and changed the layout a little bit, some text and scripts and made 3 new "landing pages".

Those 3 new "sites" do have:

1. valid XHTML
2. keyword in h1 tag
3. keyword in title
4. very optimized code - Google Page Speed score 99 of 100 and YSlow score 98 of 100

After I have uploaded the new pages to our webserver (9th December 2010) I started with the "usual stuff":

a. adding Google Analytics
b. generating sitemap.xml
c. generating urllist.txt
d. generating robots.txt
e. adding the site to Google Webmaster Tools (I am using the HTML file)
f. adding sitemap.xml in Google Webmaster Tools
g. adding robots.txt in Google Webmaster Tools
h. adding the site to Yahoo Site Explorer (I am using the HTML file)
j. adding the urllist.txt to Yahoo Site Explorer
k. adding the site to Bing Webmaster (I am using the XML file)
l. adding sitemap.xml to Bing Webmaster
m. adding the site to different search engines (automatically with a program)

The site got indexed in Google after 4 days. 3 days later I was searching for Entladehelfer in Google.

I could not believe it. Our site is number 1!

I checked the other keywords, yes! All sites #1.

As you can see you only need the right keyword to become #1 with nearly no work on SEO.
Okay, you should follow some rules (see 1. - 4.), but generally we had only some hours of work to get #1 with 3 sites in Google in one week.

Note: those 3 new sites are not made to get tons of traffic. They are to inform german moving companies about our service.
They are "landing pages".

Good luck and happy searching for the right keyword

And??

New pages, first time in index, ranks highly for various words. ....






.... where's the surprise??

It's been happening since 1998

And why is that happening? It does not make any sense to me.

The other sites have more traffic, keyword in URL, better "PR", ...

Do you have any explanation?

The quickest way of assigning a "ranking score" to huge numbers of documents without needing to redefine the scale each time a new document is added is to work in reverse, where 0 is the "top score". otherwise every added document would have to trigger a index sort.

So a document starts with a effective score of 0 for each of the words that are in it and as all the factors are analysed it will settle in to the natural position

The other sites have more traffic, keyword in URL, better "PR", .

None of which have much of anything to do with "ranking"

Those keywords have very low competition, which makes it a breeze to get a good SERP.

If you do a search in Google for those keywords, you'll see those other 'webmaster forums' ( DP , v7n ) which you've posted this same exact topic.

Yep, It's never a good idea to put "keywords" into a forum especially a very popular one.

Originally Posted by chrishirst

The quickest way of assigning a "ranking score" to huge numbers of documents without needing to redefine the scale each time a new document is added is to work in reverse, where 0 is the "top score". otherwise every added document would have to trigger a index sort.

So a document starts with a effective score of 0 for each of the words that are in it and as all the factors are analysed it will settle in to the natural position


None of which have much of anything to do with "ranking"

Thanks for the explanation.

Congrats then, I hope it's not just a luck I hope you will maintain that rank.

does it still in number 1?All I know about those keyword that rank fast is that it won't last a long time...

Originally Posted by full house

does it still in number 1?All I know about those keyword that rank fast is that it won't last a long time...

Yeah as what others says it's foundation is not that strong like others do.