The Google Forum

**rgloverd** · 05-23-2005, 06:38 AM

Hi,
We are attempting to increase the PR of a personal injury site, we did get it to a PR4 but now its down to PR3. We have been trying to just get links with related sites. But we are struggling to find enough good sites. This is a very competitive Keywords. We are new to SEO and could do with some advise. Is it true that one way inbound links are better? Is it better to keep exchanging links with just related sites? Would it improve our ranking if we put links to related sites on our site even if they are not linking to us?
I have seen that some people write comments in their code that are obviously keywords, has anyone seen that this works?
ANy help would be great,

Thanks,

**mtishetsky** · 05-23-2005, 09:00 AM

In fact the PR is now very abstract value because people learned how to raise it artifically very well. PR itself doesn't mean much, it only affects some other factors such as frequency of Googlebot attendance and something like that. Do you need PR or do you need visitors?

Anyway, you are thinking the right direction.
1. Yes, one way inbound links are always better than reciprocal. You can create one more site and exchange with others by triangle scheme: you link to SomeSite from YourSiteTwo, SomeSite links to YourSiteOne, then if you want you link from YourSiteOne to YourSiteTwo. In this case you can also prevent spreading your pagerank by removing all outbound links from YourSiteOne so that PR is accumulated on it. It's like a water pipe system.
2. Yes, you should link with related sites only. The relation may be not too close, but anyway quite offtopic links may not only be ineffective but may even do some harm.
3. Yes, linking TO related sites is sometimes good, but this mechanism is not learned enough to tell exactly. If only a site has a greater PR than yours then your PR will not spread, other way you have a good chance to raise someone's PR for free.

Also please note that linking is not the best way to gain visitors. The best way for it is offering visitors some interesting and original content that is updated regularly, so they will return theirselves and also bring their friends. This is called 'word-of-a-mouth' promotion.

**shabbirbhimani** · 05-24-2005, 04:23 AM

Quote:

Is it true that one way inbound links are better?

Yes

Quote:

Is it better to keep exchanging links with just related sites?

Yes

Quote:

Would it improve our ranking if we put links to related sites on our site even if they are not linking to us?

Not at all

Quote:

I have seen that some people write comments in their code that are obviously keywords, has anyone seen that this works?

Anchor text with rich keywords help.

**chrishirst** · 05-24-2005, 04:04 PM

the comment spam method is a pointless waste of time. Comment tags aren't read because they are simply comments

**russonline** · 05-24-2005, 04:22 PM

send me your URL, I may be intersted in link exchange with you from my sites:
www.otinfo.org and www.elperinaslp.com. Also, you can add your site to my medical related top sites rating http://www.otinfo.org/topsites/

Quote:

Originally Posted by rgloverd

Hi,
We are attempting to increase the PR of a personal injury site, we did get it to a PR4 but now its down to PR3. We have been trying to just get links with related sites. But we are struggling to find enough good sites. This is a very competitive Keywords. We are new to SEO and could do with some advise. Is it true that one way inbound links are better? Is it better to keep exchanging links with just related sites? Would it improve our ranking if we put links to related sites on our site even if they are not linking to us?
I have seen that some people write comments in their code that are obviously keywords, has anyone seen that this works?
ANy help would be great,

Thanks,

**auxic** · 05-24-2005, 11:41 PM

rgloverd,

Mtishetsky has some good points I would agree with those all the way. If your linking to sites that don't link back do it in your content, write an article based around some of their content, make it your own content but link to your source.

Do not use any comment tactics to hide keywords, or white text on white background, etc. These are all tricks you'll get dinged for. Check out our Search Engine Articles for some common myths like those that sound good but are not. Goode luck.

**mtishetsky** · 01:42 AM

I want to tell you an interesting story about how prohibited tactics hurt. My website www.GetSomeSoft.com was banned by G for half a year for using hidden layer. It's a HTML structure like following:

Code:

<div style="display: none">
lots of keyword rich text with links to another sites
</div>

In fact it is called 'cloaking', when the spider sees what a human doesn't see. Using it I achieved 10K unique visitors from G every day and it lasted for about 3 months, but then someone reported abuse (I'm sure it was human report, because G itself didn't find this out for 3 months) and my site was successfully banned. Comments spam won't lead to ban, but it also won't help.

**chrishirst** · 05-25-2005, 02:55 AM

Actually that isn't cloaking. It's simply hidden text.

cloaking is using methods to show a SE crawler different content to what is shown to other user agents for any given page.

**rgloverd** · 05-25-2005, 06:27 AM

Thanks for all the advise, I think I might setup a triangle as we were considering creating a second site anyway, so this would work brilliantly :-)