Greetings!

What are the options on how to build more backlinks?
I know that if my website's service or content is good enough. people will add links to it in their sites.
But what are the other ways?
What about reciprocal link exchange?
does google treat one way links better than exchanged links in both websites?

And is there some good places to get link exchange deals?

Any advices is much appreciated. Many thanks.

Links can be obtained from -

. Having great content that other webmasters link to naturally
. Link exchanges with other sites
. Submitting your site to free directories
. Paying for listings in paid directories
. Links on other websites that you pay for
. Submitting articles you have written to the appropriate sites.
. Adding your url to your forum signature
. Including your url in a press release
. Membership of an ad sharing network

plus I'm sure others will be along to add more ways I've missed out

Or you can visit Padawan's recommended FREE Directories listings where you can submit to over 200+ directories where it will link to you.

The list is here:
http://www.info-sales.co.uk/dirs.htm