but it isn't the sitename, spywarebeaters is the site name.
What you posted is a 2 word query (spyware + beaters) and the site at no 1 is more important for that phrase than your site is according to the Google ranking algo.
In Google anchor text is what helps with ranking for keywords. Both internal and external
Now it is perfectly possible to get any site to No1 for any phrase that is not very competitive using anchor text alone, Try this for example Cobblers Kids It may as well be done for something useful.
So lets get the terminology right
Going for as a phrase "Spyware Beaters" is not targeting related keyword traffic, It's branding. NOBODY is going to search for Spyware Beaters. Nobody cares what you think your sites keyphrase should be. It's simply your ego thinking that's what they are looking for. When you have been around a couple of years and made a name, then things may be different.
I suggest (again I believe) you do some proper word research and find REAL phrase that are used. $7 dollars for a day at Wordtracker surely won't break the bank and could bring in hundreds of phrases (300 phrases in about 3 mins now I've logged in) assuming you are prepared to spend several hours doing nothing else.
Alternative you could simply pay for a keyword report to be done which would sort out the wheat from the chaff and you get the really useful ones.
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Last edited by chrishirst; 08-09-2005 at 10:42 AM..
Reason: added word so the post makes sense
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