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Do you mean 'How many times does a keyword or keyphrase need to be present in the text to appear in search results' ? If the keyword is not that competative, once is enough. You can put it more than once, but don't spam. You should optimize your page with your keyword by putting it in the -
1. Title
2. Keyword in meta tag
3. Description in meta tag
4. Headings (h1, h2 etc.)
5. Body text
6. Hyperlinks
7. Page file name
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