Posts: 10,688
Name: Steven Bradley
Location: Boulder, Colorado
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Exactly. There is such a thing as over optimization. You should use headings to structure your content. That's their purpose. So you should have one and only one <h1> on any given page. You might have a couple or three <h2>s and <h3>s etc.
You should use keywords in all of them if it makes sense to, but you shouldn't just put keywords in in order to rise in the results. You're still writing for visitors first.
Most things you do on page will have a minor effect on where you rank. That doens't mean you shouldn't do any of them. Add a bunch of minor things together and they can make a difference, but optimizing a page isn't about stuffing in a keyword somewhere you think it might make a difference. That will just lead to over optimizing things and probably do more harm than good.
Last edited by vangogh; 07-31-2006 at 11:04 PM..
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