hi everyone,

I have one quetions that does PR and Backlinks effect the keyword position for a website, because i have seen top ranking websites that don't have good pr and neither much backlinks. is it due to the content of a site, best optimization or any method used for the google. and if pr or backlinks makes the keyword ranking then how. pls some one help and i will be much greatfull to those person.

Thansks

PR absolutely not. well the toolbar variety doesn't make any difference. The real PR (which we can't see and don't know) plays a small part.

Backlinks or more correctly the anchor text used in those backlinks can be a large factor in rankings at Google and more is not always best.

For Google a combination of good content and good quality backlinks is what helps with Google ranking.
However ranking is NOT what GOOD SEO is about. Good SEO is about improving conversions (sale, leads or signups). Leave rankings to the newbies and numpties who think being No1 in Google is the be all and end all.

start with Tips For New Seos -> High Rankings® Search Engine Optimization Forum

Originally Posted by terryjohn.smith

hi everyone,

I have one quetions that does PR and Backlinks effect the keyword position for a website, because i have seen top ranking websites that don't have good pr and neither much backlinks. is it due to the content of a site, best optimization or any method used for the google. and if pr or backlinks makes the keyword ranking then how. pls some one help and i will be much greatfull to those person.

Thansks

Yeh I have ahd this problem too

hi chris,
can you through some light on signup. what type of signup needed for busness.


Thank you chris,
Satyendra singh

Originally Posted by satyendra.singh

hi chris, can you through some light on signup. what type of signup needed for busness.

Question is too vague. Anyway, the essense is: the purpose of a site is above all means - be it google PR or any marketing efforts.

signups are just one way you may measure conversions

If you run a forum then signups are the conversion you are looking for

Thank you very much chris i have got the signup method.

and it will be appreaciated if you give same little idea on sale and lead.

actually i am new to seo and want to learn more so that i can handle a website properly.

Thanks again.
Satyendra Singh

sale is pretty much self-explanatory, visitor comes to website, inserts credit card into slot, kerchingggg, thank you very much, have a nice day.

leads are for things such as loan sites, mortgage / re-mortgage sites, insurance sites etc. Where the site does no transaction other than collecting contact details, which are then passed on to the next level. The site operator is then paid a fixed fee or commision on the value of the subsequent transactions.

SEO Stands for Search Engine Optimization of course it works to lead to conversions. But trying to achieve high positions its important, plus whatever marketing you do to get conversions. What IM trying to say is: IT IS IMPORTANT TO be #1

kIDJOE I'm going to disagree with you. Yes it's true I would rather rank #1 for a given keyphrase than #50, but there really are more important things than rank.

I would much rather have a page that appears on page 4 of search results that leads to 1 visitor a month who goes on to buy something than be on page 1 for a keyphrase that drives thousands of people to my site each day that take a quick look and leave.

Now if I do have a page ranking #100 for a phrase that leads to conversions I will try to improve the rank of the page for that phrase with the assumption that the it will lead to more traffic and more conversions and more money for me, but rank really isn't everything.

I can even give you reasons why you wouldn't want to rank #1 for all you choice kwywords. Unless your site and hosting can handle the traffic it might mean your site is down at the times the people who might convert find their way there. It might also mean so many requests for a product you can't meet the demand. Business have closed for that very reason.

I'm not saying you don't want traffic. You obviously do and sure I want more traffic than less. I do work to get my pages to #1 for keywords I believe will lead to conversions, but the point is until your site is converting at a reasonable level all the traffic in the world won't really make the difference you might think.

Assuming you're site is converting at some level more traffic should mean more saled or signups or leads. But believe it or not many sites are successful with relatively little traffic because they convert that traffic so well.

I know that the technical definition of seo is about ranking, but I think more and more you're going to see seo becoming more about marketing online in general than just being about ranking in a search engine. If you look at the advice most SEOs give it often has less to do with a search engine and more to do with intelligent marketing.

Thanks all for excellent response to me.
now i have one more query that if i have lot of back links using the same anchor text for example: "Software Delopment Company" will this anchor text help me in
ranking on same text. is it benefit for keyword ranking to get backlink using anchor text of "software development company".

Thanks.

Yes and no. Yes it's been one of the most effective ways to get a page to rank well for the keyphrase in the anchor text, but no in that recently Google seems to be moving away from anchor text somewhat as it too is reatively easy to spam.

I think it's still a good idea to use keywords and keyphrases in your anchor text, but best to now always have it be the same. It's better to mix up the text and not make every link pointing to a page contain the same text. That's not really natural.

So you might use 'software development company' in one link and 'comany creating software' in another. Or substitute other words for company like 'busines' and maybe 'application' for software. Sometimes the link should just be the name of your company, etc.

and to continue the reasoning for varying anchor text;

If all (or the majority) of your external links have identical wording, it is so simple to add a few parameters to the record for any site in the SE index that will create an "ignore" clause or a reduction in the arithmmetic value for the links with that text in any ranking calculation.
This is how sitewide links no longer have any great effect any more. You may get a temporary boost from them but once the analysis has been done on those link expect it to disappear.
( BTW The aging delay probably works in a similar fashion, by witholding the value of links until a period of analysis has been completed and the linking structures are determined. )

By using varied wording it begins to look more natural. Which should be the holy grail of any linking campaign NOT to garner as many exchanged links with any and every site you can.

You will find that Steve (vangogh), Myself and several other members and mods here will always state that quality of links is far more important and a few dozen well chosen links is of far more use than several hundred site-wide links from somewhere.

Exactly Chris. Quality will always outweight quantity when it comes to links.

Now I'll still use site wide links. When I design a site I add a link back to my site in a credit in the footer (assuming it's ok with the client of course). But it's done more for the ease of maintenance than because I think the links will have a great affect on anything. Actually the links are there more so anyone seeing the site and liking it will hopefully click on it and eventually give me a call. It's not all about search engines.

What I assume a search engine does with those links is count the first one as it would any link and then de-weights the rest. Maybe their sum counts for something, but I view all the links on one site as equivalent to one backlink.

Link building is not about finding as many links as possible in as quick a time as possible. It's true you might get a temporary boost, but in the long run it's quality that matters. Chances are the harder it is to get a link the more quality it has.