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can't help too much, but I would remind you to ask for a test period before you commit any money to paid link placement. If your SEO tells you to pay another website for a link then ask the website if you can try the link free for a week to see if it is worth what they are asking. An obviously larger site may not want to do this but mid grade ones should understand your skepticism.
And do get them to commit to a week or they may only give you their best day or two of the week and tell you that you can expect that everyday.
If the SEO tells you it is solely for page ranking (the other guy is really high or something) then skip it, you should be able to generate traffic and page rank with one investment, not settle for half.
good luck
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