|
Here it is
These are the things u have to know
1. Know how to analyze a site for key factors - links, anchor text, content, etc.
2. Know how to tweak a site to effectively present itself as a good candidate for ranking on a specific term.
3. Know the basics of link building - neighbourhoods, anchor text, etc
4. Know the basics of organizing links and content to be helpful to both people and search engines.
5. Know how to make the content in non-spiderable media like images, sounds, flash, AJAX and so forth available, or to be able to compensate for it.
6. Know how to tweak content and structure (headers, etc) to best present a site to a search engine and a visitor.
7. Be aware of all the major search engines, their demographics and idiosyncrasies. Also be aware of what they have to offer outside of search, and what the connections between the two are.
All the best
|