Posts: 8
Location: I peed in your pool.
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Hears the deal with Adwords. Your position is not only based on how much you pay per click, but also how well the ad is optimized. You can optimize your ad by including your the keywords that trigger that specific ad in the title and text of the ad. Your ad will also gain more optimization as it becomes more popular (i.e. more people click thru it.)
You should make separate ad groups for each keyword and include that specific keyword in the ad title and text. This way the ad is further optimized and you can point an ad trigger by "Surf Videos" to your surf page and so forth. Keep in mind that Adwords are cAsE senSiTive, so "Surf DVDs" and "surf DVDs" are different. Normally lower case keywords get more traffic.
Make sure you bid high enough to be in the top 5 positions or else your ad will never be popular. Once your ad becomes popular you can actually lower your maximum bid and retain your position.
Google tries to space your ad out in accordance with how much you are paying per day, so that your budget lasts all month. This is probably why you did not see your ad. Google simply isn't showing it full time.
As far as traffic goes, check out 1stsearchengineranking.com they have a pay per click package that could take place of your Adwords Campain. You get 10,000 click thrus for only $500 dollars(only.05 per click), and you would be advertising on all of the major search engines, not just Google. Also, you are not charged when the same person clicks thru to your site the second time. You might want to add a link to bookmark your site somewhere noticeable as well.
Last edited by freak; 03-19-2004 at 12:06 AM..
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