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The quote from the google guidelines does NOT mention a penalty, it says "adversely affected"
And that is exactly what happens, rankings drop off the chart BUT the site pages remain in the index. Some may go supplemental others will still appears for low competition terms. This is NOT a penalty, it may seem like one, but after some tidying and improving the quality and workmanship of the overall optimisation, the pages will recover.
It is simply the net result of relying on crap advice and/or using techniques bandied about by the very many self styled "experts" and proponents of the algo chasing "methods" of "optimising"
The answers are very simple;
Build pages for users not search engines.
Get links from sites/pages you see as useful and link out using the same criteria.
and just remember; If a link is easy to get, it ain't worth having.
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Chris. ->> Links are advertising NOT optimising!! <<-
A foolish consistency is the hobgoblin of little minds
Thought for today:- I SEO the only industry where all the cowboys are Indians?
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