What is to prevent a rival from copying all the content from a home page and then setting up a mirror site to get the Search engines to ban
both? What can one do to prevent this?

Originally Posted by digisel

What is to prevent a rival from copying all the content from a home page and then setting up a mirror site to get the Search engines to ban
both?

The fact that search engines wouldn't ban either if content is copied would pretty much prevent it happening.

Stox has me laughing out loud and almost spitting up coffee.

Also, this clearly falls under the "lawyers not bombs" category.

Originally Posted by digisel

What is to prevent a rival from copying all the content from a home page and then setting up a mirror site to get the Search engines to ban both?

Nothing at all, but see http://www.webmaster-talk.com/the-go...e-content.html

Originally Posted by digisel

What can one do to prevent this?

Keep checking SEs for dupes and use Copyscape

Thanks to all of you who replied. It was a great help.