get a link to your website from whereever you can on the internet. dont go to link farms, automated submission tools etc, go out and look for websites which are related to your niche, for example this forum is related to my niche, and i have my links in my signature, not only is that good for users to click on, but also for search engines.
the ONLY form of advertising i do is i post in al lot of forums, and use the signature links, and im on google page one for the search term "logo design" which is a hugely competitive keyword, so just use other niche websites, interact with those site,s and leave your link here and there.
Good luck with it. 
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