The words don't even appear on the page, but:

• greatest living american ranks the Colbert Nation's home page tops on Google (fourth on Yahoo, a letter from Stephen third on Live.com and Ask gives him no respect)
  
• giant brass balls ranks the Colbert Nation's Balls For Kidz page tops on Google (zilch on Yahoo, tops on Live.com and Ask again gives him nothing)
  
• truthiness ranks a Comedy Central clip of him on that topic at seventh (zilch on Yahoo, zilch on Live.com and Ask puts his page at Comedy Central at seventh).

I don't think they ever truly put an end to it ... honestly it sounds like some bandaid fix, like a table of known "bombs" to diffuse. So I'm not at all surprised people are still pulling this trick off.

Interesting differences between the SEs though.

I love some of those classic google bombs