|
If links are the currency of the web, then we need to think of them in financial terms, with things like inflation ( other web sites getting exactly the same directory links as you, making them less valuable in general because they don't help you compete any more ) and overall valuation. Washington DC loves to complain about how China's yuan is undervalued; Google decides certain links are overvalued and takes some of that value away.
Any link that's really easy to get - like a directory link - isn't worth much. If anybody can get a particular link, than having one doesn't mean your site is better than the rest, or unique, or any of the positive things Google likes. Remember, Google doesn't owe anybody traffic or rankings.
They make their money by answering peoples' questions who do web searches. You can work with them, by creating rich content that people will enjoy, or you can work against them by trying to reverse engineer their algorithm and cheat it with artificial links. It's your choice, and it doesn't have to be an either/or; you can do both. But the second type, working against Google, seems to be working less every day.
But then PageRank is really meaningless anyway. What's important is the traffic you get to your site, and that's not the same thing at all.
|