Quote:
Originally Posted by gringo
If by promote you mean get links to, then you should be getting appropriate links to as many different pages as you can.
Strangely, this can benefit users too. If you have a dog training web site and you have a page dedicated to training ****sus, then a link from a site about ****sus would serve users better by pointing to your ****su training page and not your generic homepage.
Ha ha, guess what the breed of dog was.
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I've been dog sitting a Sh!tzu lately. They're incredibly ugly dogs. I hate to say it, but it's true. This one has a great personality, really seems to love everybody, and I swear it's because he knows he needs to work to stay on peoples' good side.
Back to link building ... yoursite.com/index.html is a special case, and not a subpage. You should be using a ( 301 ) redirect from index.html back to just your domain name. That's not what you're asking, but having your links to your home page divided between two ( or more if you count www.* and just * ) URLs is going to make your work more difficult.
In other cases, it's far better to use your time getting links to sub pages. Like Gringo pointed out, these are more helpful to your users ... a person might land on your home page, and leave before they find the sub page that they would fall in love with. Also, a link to a subpage is given more weight from Google, and passes some juice back to the domain itself. Do a search for "deep links" and you'll find plenty of info on that.
By way of example, I don't know if my home page even comes up in Google, but plenty of sub pages do very well.
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