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What is a good way to figure out which keywords I should use?
Old 06-12-2007, 11:06 PM What is a good way to figure out which keywords I should use?
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Hi I have a site called Technologyforever.com I was wondering if someone could help me with keywords because I would like to be able to have the highest page rank on games and also forum I really want to draw a lot of traffic in if anybody can help me your help will be greatly appreciated.
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Old 06-13-2007, 09:26 PM Re: What is a good way to figure out which keywords I should use?
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Suggest you join wordtracker and do some keyword searches. Learn about KEI and choose some niche phrases. Your site is in desperate need of content. Without text you will have a hard time being found for any phrases.
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Old 06-14-2007, 12:21 AM Re: What is a good way to figure out which keywords I should use?
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Which you think would be easier to get on top.
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Old 06-14-2007, 03:49 AM Re: What is a good way to figure out which keywords I should use?
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Old 06-14-2007, 12:22 PM Re: What is a good way to figure out which keywords I should use?
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Both yahoo and google have a keyword selection tool. Start out a phrase that isn't very competitive at first until you site start to rank and then go for something a little harder
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Old 06-16-2007, 01:59 AM Re: What is a good way to figure out which keywords I should use?
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Well, it wouldn't be very hard to get good rankings for the term 'technology forever'. . . but I don't think that would do you much good.

Some keyword tools:

http://tools.seobook.com/general/keyword/
http://www.digitalpoint.com/tools/suggestion/

These will give you estimated search volume for a particular phrase.


http://www.google.com/webhp?complete=1&hl=en

Google Suggest will give you related search queries for whatever term you put in the field in real time - it can help with thinking of different search terms to target.

https://adwords.google.com/select/KeywordToolExternal

The Google Adwords tool will also help you with keyword terms to target. While this tool doesn't give a numerical value for the number of searches per term done, it can give you a bunch of ideas for keywords to target.


I think wordtracker is a great keyword tool, but there is no such thing as an infallible keyword research tool. The key to being successful with keyword research is to find popular search terms that don't have hardened competition to make things easier initially.

Wordtracker offers a week subscription for $28US (for a lite project), and well worth it for all the insight you can grab from it.


### Once you've found your keywords ###

A nice seo plugin for firefox:

http://tools.seobook.com/firefox/seo-for-firefox.html

It's pretty handy in helping to determine what you're up against (competition) when you've found your target keywords.

Your page titles should be keyword targeted, but interesting enough to catch a visitors eye to help increase clickthroughs from the SERPS.

You should add more content to your site, it can help improve relevancy for whatever keywords or phrases you're targeting.

All this said, getting "top rankings" for any particular search term is more than finding keywords or getting links to your website. You'll need to work not only optimization on your website, but off your website as well if you want to be successful with this (getting free search engine traffic).
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Old 06-29-2007, 10:34 PM Re: What is a good way to figure out which keywords I should use?
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Why not put use hot, texas, chicks, wanna bang you!
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Old 06-29-2007, 10:49 PM Re: What is a good way to figure out which keywords I should use?
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Why not put use hot, texas, chicks, wanna bang you!
You marketing genius you... why didn't I think of that?
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Old 06-30-2007, 12:46 AM Re: What is a good way to figure out which keywords I should use?
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John I just posted this link in another thread, but here it is again. It's a free ebook on keyword research (PDF) written by Stoney DeGeyter and I think it's very good. That link is direct to the PDF so be prepared for the PDF to open.

A few points though. What you're looking for with keywords is targeted traffic. Often the most obvious keyword is the worst one to use or at least not nearly as good as you would think.

For example say you sell real estate in Boulder Colorado, my current home town. Ranking #1 for real estate isn't all that great. The majority of people searching for the phrase are not going to be looking in Boulder. Most of your traffic would just be tying up your server and eating bandwidth, but never be interested in your site.

Also know that the more generic the phrase the more difficult and longer it will take to rank well for it. There are a lot of sites wanting to rank for 'games' and 'forums' Many of them are already ahead of you and all the while you're trying to catch up to them they're working to stay ahead of you. It doesn't mean you can't ever rank for the terms, but it does mean there are probably other phrases you should be targeting first.

Don't look for single keywords. They're harder to rank for and less targeted. Think 2 and 3 word phrases as your top phrases and then expand those into 4 and 5 word phrases. Generally the more words in the phrase the more targeted the search. Not 100% true, but generally speaking it is.

on your site I see links for Arcade Animals 1. Instead of targeting 'games' target 'Arcade Animals Games' Games is still in there, but it will be easier to rank for the full phrase. In time you'll be better able to rank for games, but in the beginning go for the longer phrase.

With your forum it will be your members who end up creating the content. As long as you set up the sub forums with the categories you want you should end up with keyword phrases related to your topic.

Hope that helps.
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Old 06-30-2007, 04:18 AM Re: What is a good way to figure out which keywords I should use?
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Dan Thies has a free Keyword Stategy video and there is a pinned thread on Measuring Keyword Competition at HR.


<added>
One thing needed on forums is to make sure that you can get unique titles. Don't worry about "SE Friendly URLs" and the rest of the guff that "experts" try to sell/tell you, get the title right and you're 3/4 of the way there.
</added>
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