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A qualified visitor is one that is already aware of and interested in the products/services offered by the page they going to land on.
A site operator could be spending a lot of money to gain "organic" traffic as well. A high percentage of the traffic being from PPC simply means the PPC is more successful than any other form of advertising.
The numbers will only start to mean something when the ROI of each advertising/promotion/marketing method is analysed.
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Chris. ->> Links are advertising NOT optimising!! <<-
A foolish consistency is the hobgoblin of little minds
Thought for today:- I SEO the only industry where all the cowboys are Indians?
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