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Yes keyword is most important thing in term of SEO. Even if you achieve high search engine rankings, you may not get relevant traffic if you select the wrong keywords. Therefore, the most significant step for Search Engine Optimization is identifying your target audience and keyword phrase researching.
For any marketing strategy success, it is very difficult to know its audience and means to reach them. It is necessary to focus on specific location, region specific or country specific; it could be business, trade, service, product specific, since we are talking specific audience. Focus on region would help to get targeted visitors, not just wasted traffic.
Start doing Keyword Research invariably, means going by the facts. 'Facts are sacred' in website optimization as they provide the exact data of what people are actually searching.
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