Posts: 684
Location: Sheffield, England
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being listed in dmoz is basically a must. best to get listed when your site is complete and looking good though. when its complete, or when you're happy with it, submit to dmoz.org, inclusion will boost your rankings in google.
directory inclusion, and inbound links are *key* factors with google.
also important are alt image tags, keyword density, title tags, and more...like i said before, check out www.apromotionguide.com for more details on Search Engine Optimisation. I'll have articles up on my site soon detailing all the basics and the more detailed answers to questions about SEO, i'll give you a link when its all up and running.
hope that gives ya some more ideas... 
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take care,
Dave ;)
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