Posts: 684
Location: Sheffield, England
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i would definatly suggest wordtracker and the overture tool as useful. with overture, try various keywords until you hit one with a really high score, then target your site at that, and if you do well, your traffic can rocket!!
wordtracker can be a little expensive dependant upon your budget, but its a useful tool to have available to you. use the free trial well!! get all the info you can from that before it runs out, and then maybe you won't need to subscribe
good luck with your optimisation 
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take care,
Dave ;)
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