I was listed in yahoo number 6 for horror movie news. I've been bumped to page 2 3 sites from the top. Heres the funny part, ESPN.com is on the first page in a yahoo websearch for horror movie news. I know as a horror movie fan myself, I always go to ESPN to get my horror movie news. Forget UHM,Bloody disgusting, etc. If theres one thing they know at ESPN...it's horror movies.
Yahoo is a joke in my opinion, If I got listed high for any term that drives traffic I would be upset because I know I would then expect that traffic, and when they made one tiny modification they would sent me to page 5.