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Chris. ->> Links are advertising NOT optimising!! <<-
A foolish consistency is the hobgoblin of little minds
Thought for today:- I SEO the only industry where all the cowboys are Indians?
Most of the above is good advice. You can find a lot of free articles on the subject by surfing G. The hard part is seperating the speculations from the facts. Sinse SE's don't disclose too much information on how they rank sites, it is best to read what they do have to say. For instance, what to avoid doing. http://www.google.com/intl/en/webmasters/
