Quote:
Originally Posted by sizzler_chetan
Well said Chris  but still i stand to the point that it depends on your website and its niche. As i said, traffic from yahoo gets boosted for some niche sites and for some, money goes into vain.
|
Sure, there may well be some sites that could do well with a Yahoo! listing, most won't.
Over the years I have looked after several sites that were listed in the Yahoo! directory, these were "grandfathered in" from the yahoo.co.uk directory so were not paid for (fortunately) as the real visitors from the listings were only one or two a month.
As with ALL links, consider the listing and the subsequent spend as advertising budget. So the question you should be asking yourself is if $299 per year is good advertising or not.
The answer of course will depend on what a conversion is worth and the conversion rate you would anticipate from a listing. It will be low, simply because of the way that directories like to use bland, non-descript titles and descriptions, the visitors via directories are NOT pre-qualified, so the number of "tyre-kickers" will be higher than if you had a well written "call to action".
So you could be paying $299 per year for 1 maybe 2 conversions a year at best.
The other point of course is that the Yahoo! directory listing is 302 redirected for tracking purposes, so any SE benefit is absolutely minimal if any at all. So if you spend your $299 expecting it to have some amazing benefit in search engines, prepare to be disappointed.
__________________
Chris. ->> Links are advertising NOT optimising!! <<-
A foolish consistency is the hobgoblin of little minds
Thought for today:- I SEO the only industry where all the cowboys are Indians?
|