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(Sites would conatin 2 to 10 pages each).
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If those are pure HTML based sites, then there would be something like 50-100KB per page. Say each site uses up 1MB on average, but you have to give them some email space etc.
I wouldn't go under 50MB per account, though that's just me. That would mean that you could fit some 480 accounts in that space -- in theory.
If you plan to use some sort of CMS, things get more complicated, and usage higher.
No one can estimate data transfer usage accurately, as no one can predict how much traffic the hosted websites will get.
In any case, provided that your customers don't really care about the space that you give them as long as their sites run fine and don't have to lure them with figures they'll never get to use, a reseller account will be much more cost effective and less wasteful than buying individual shared hosting accounts.
Having all your customers on the same server is a risk though (the keeping all your eggs in the same basket theory). The least you can do is have recent full backups. Bad things can always happen, and data once lost cannot be conjured up. 
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