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"Unlimited" in the hosting industry is a sales gimmick. Just like other industries have their gimmicks, such as car sales centers saying "We can finance anyone". They obviously cannot finance everyone.
We offer unlimited hosting services because we don't want to have to set limits for our customers. It's not about trying to offer something we can't provide.
If a customers site is using too many resources and affecting other customers on a server, we will move the account to a less used server. But if the customers site is consuming all the servers resources, we'll recommend the customer acquire a VPS or dedicated server.
It's common sense really. A shared hosting environment is just that, shared. If you know your website is consuming enough resources that it requires a VPS or dedicated server, why would you even consider a shared host?
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