I would like to add a few things of my own here.
1. The tech support should be 24/7/365 and fairly quick. All those companies which say 7 minute answers and 10 minute answers are promising nothing but an acknowledgment saying that your email / ticket has been received and someone is working on it  So beware of this kind of promise.
A one hour reply would constitute of a resolution for most issues and some major updates incase it is a really thorny or big problem.
2. The courtesy of the staff is also very important. The more polite they are, the better would the service be.
3. Availability of some sort of direct contact with the sales personnel - live chat maybe.
4. The amount of knowledge-base resources, video tutorials, e-books etc kind of secondary resources which are available should also be considered.
5.Set-up time required for accounts is another factor to be considered in.
6. Promotions are always dicey. It is better to look at them carefully, understand the nuances and then sign-up. Most offers and promos are one-time or for the first year. This is done to encourage users to come up and try the company's services.
Once you are satisfied with what you get, you dont mind paying to get that quality 
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