Can anyone enlighten me how "Myspace" made it big.....at first it started out as a website for people to make friends and network, and so on.....basically a HUGE Database of profiles.

My question is this, even popular TV shows and there's this new "Teen vampire" movie "The Covenant"

So...instead of advertising "Theconvenant.com" or whatever, they use...www.myspace.com/thecovenant.

Now...does this look unprofessional to you? I saw this in a TV ad of the movie.

Seems that this is catching on.

How did myspace go from "Internet popularity' to "Real world" popularity, how did they "make it" into the "real world' from the "cyberworld.

For instance.....I dont know if you guys do gaming, but there are alot of INTERNET celebrities.

redvsblue.com (spoofs on the arcade game HALO)

The "Star Wars" kid

"Pennyarcade.com" a comic strip site for people into gaming.

Remember the "Dancing baby"

Howevever, they have one thing in common, that myspace doesn't "TV AD space"

So how was "myspace" able to " talk Movie agents and such to start using their resources??"

THat's something I'd to figure out, wouldnt' mind doing myself....somehow make way from "Internet" popularity, to the real world popularity.

I could design you a site like myspace for $400 and you could see if you can make it big.

The only reason big companies use myspace is because so many of the drones use it too. It let's them reach a lot of people for next to no money.

If 100 million people walked past your bathroom door a day they would be interested in advertising there too.

MySpace is the latest internet fad, and Hollywood is latching onto it like a rabid weasel. It's just how they are.

hehe, i like the bathroom door analogy

But thats just it, its what would be the point in creating a brand new presence ( www.somenewmovie.com ) when you can just stick something up in an allready massively populated region, who also happen to be your target audience.

MySpace used a lot of viral advertising and even went so far as to spam their URL when they were first starting out. It also helped that their main competition, Friendster, managed to die at just the right time.

As far as I know - Myspace was actually originally supposed to be for internet storage. The creator "tom" was apart of the team that created XDrive.com. Remember the popular free web storage sites? Myspace.com was suppose to originally be his own venture for that idea. Somehow turned around to what it is today. Livejournal/xanga/friendster etc were really popular at the time too and were doing really well. Blogs started becoming popular. Myspace just hit the spot. Blogs/journals that had comments outside of the journal entry itself. More and bigger pictures. Bulletin boards. Mail. IM. It was the perfect way and concept to connect with people. I think it was just smart. As far as advertising, I don't know what they did. However, it's was based off old concepts and made it original to themselves. It's a smart idea.....Smart ideas make it big.

They used to spam it from a site they made called CupidJunction and I believe once they quit that project they did what you mentioned.

Well I help look after putting that kind of thing on www.bebo.com and basically a ad agency will contact one of our sales people saying I have 100k that I would like to spend on bebo, how can you help me.

So the sales people say, well you can have a custom profile page, with you brand, you can put your viral ad on the page, online polls, comments etc

The ad agency then gets back to their client and if they like the mock`s of the profile page, then they give it the go ahead.

Recently both myspace and bebo here in the uk are getting quite a bit of bad press due to advertising mc donalds and gambling sites to under 16's. People thing its mc donalds are to blame but its the ad agencies who book all the advertising.

Also those some people think that becuase those sites have grown over time, and look really bad in terms of design, that people prefer those sites because it was almost an accident. Companies that go out of their way to have an all singing all dancing, ultra modern site that is aimed at a certain age group, and spend millions advertising to the target market, are less likely to do well as consumers know they are being targeted.

I mean lets face it bebo and myspace look crap!

What's wrong with McDonald's marketing to the under 16 set? I mean, these are the guys that invented the Happy Meal (complete with toy inside!) and their mascot is a clown. That's pretty much their entire demographic. :P

But yeah, the MySpace people actually cannibalized their own pay business (Cupid Junction) to promote their free website (MySpace). Whatever it takes, I guess.

Alot of companies like to use stuff that makes them seem hip, Myspace is the new "hip" thing for people to do.

The internet as a whole has changed, remember when people who used internet were geeks, then they were cool cos they could download porn, music and films.

#the critic - I agree with you, I think its because people are now taking mc donalds to court because they made them fat. Its madness I know! Bebo has the younger age range than myspace, so I suppose they have to protect them.

Mind you everyone is worried about child grooming and the like and bebo and myspace are easy targets for lazy jurno's. Mind you I`m not defending any of those sites, they do have dangers for the young, and they are making a hell of a lot of cash from ad's.

Our company just won the advertising for youtube in the uk, that's another site that has massive audience, ripe for viral ads etc etc

Also they work quite similary to pyramid schemes, eveyone who signs up emails their friends and they email their friends etc. and eventually it becomes popular, and then it snowballs.

Let's not start about how unreliable the network is!

Friendster was a pioneer I believe

Originally Posted by Fanboy

Can anyone enlighten me how "Myspace" made it big.....at first it started out as a website for people to make friends and network, and so on.....basically a HUGE Database of profiles.

My question is this, even popular TV shows and there's this new "Teen vampire" movie "The Covenant"

So...instead of advertising "Theconvenant.com" or whatever, they use...www.myspace.com/thecovenant.

Now...does this look unprofessional to you? I saw this in a TV ad of the movie.

Seems that this is catching on.

How did myspace go from "Internet popularity' to "Real world" popularity, how did they "make it" into the "real world' from the "cyberworld.

For instance.....I dont know if you guys do gaming, but there are alot of INTERNET celebrities.

redvsblue.com (spoofs on the arcade game HALO)

The "Star Wars" kid

"Pennyarcade.com" a comic strip site for people into gaming.

Remember the "Dancing baby"

Howevever, they have one thing in common, that myspace doesn't "TV AD space"

So how was "myspace" able to " talk Movie agents and such to start using their resources??"

THat's something I'd to figure out, wouldnt' mind doing myself....somehow make way from "Internet" popularity, to the real world popularity.

good product + good marketing

firstly spend tons of money into building the site. high performance equiment. smartest brain around.

marketing. viral. signup. refer friends. etc etc.

back to bottom line. the site must serve its purpose. someone will find a need to use it.

never forget tons of money to advertising + marketing.

Their were 100's of dot com myspaces before myspace they just did it better then everybody else. It cost millions of dollars to run site's like myspace. Good luck all you need is an idea and some motivation to raise the venture capital.