Unless you have your own shared IP (i.e. the IP is exclusive to your account, but shared between your/clients domains - but no other customer of the provider), I very much doubt you will be able to specify where the IP points to.
E.g. if you have a number of domains hosted on 24.34.44.54, they'll all resolve fine to that IP and will load up when you enter http://www.domain.com or similar.
However, if you enter http://24.34.44.54 then this will load whatever the provider has decided - maybe their website...
If you want to determine what happens when a user tries to visit http://24.34.44.54 you will (most likely) need to get an exclusive/dedicated IP from your provider.
Perhaps something that you haven't considered - reseller hosting plans that are (in effect) shared hosting are really easy for customers to figure out who your actual provider is; depending on the technical ability of your clients this may be a problem since in general people can pay less for better service from providers directly rather from resellers.
To add more branding etc. you should look to use your own nameserver addresses (including own IP addresses - don't just register your nameserver addresses to the same IPs used by your provider's nameservers). Ideally I'd recommend considering a VPS instead of reseller hosting (budget permitting) as you get a lot more flexibility, and it's infinitely more scalable for the future.
The upgrade path from a reseller plan will involve downtime, migrations, and all of the associated inconvenience (even if you stay with the same provider). If you can afford to start with a VPS, take that option as you can (usually) upgrade those plans to higher specifications and/or other platforms without downtime/migrations - or even where either are required the process will be much easier and consequently downtime and associated complications are massively reduced.
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