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Well, to start with it's not $30 a month. It's $30 for a one-time purchase and full support for life, I believe.
I think what makes Mint so great is the distillation of everything down into simple boxes. That, and it's so easy on the eyes that you'll think you're not even looking at your stats.
Also, there is an extendable interface called pepper (get it, "peppermint"?) Anyways, people have created modules for mint that allow you to see things like your feedburner stats, different user installed software, and stuff like that.
Personally, I think Mint is great and well worth the $30 I spent on it.
-Nick
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