Posts: 4
Name: David Troy
Location: Whitley Bay, Tyne & Wear
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I found your article very interesting as we are currently tweaking our site and are trying to avoid paying for any improvements by doing all the hard work ourselves. We only created our website in May and it took us till July to tweak it before submitting it to Google, Bing, Yahoo etc. We were told by Google it could take months for us to appear on their search engine. So in July we bought a month's Adwords for 6 keyphrases. We also spent hours if not days, entering our site on the main free online directories because they always appear on page 1. We then created a Blog for customer testimonials, a photo-gallery of images of our work, a Free Disability Advice page and a page for Free Advice on Planning and Building Regulations Approval. The Disability page has dozens of links to other useful sites like Age Concern, Citizen's Advice, etc. This is because I received a Webmaster's tutorial saying that Google likes sites which link to lots of other sites because they help to keep the visitor online and not switching to another search engine. I was told that although backlinks are great, one way links are also a good idea to curry favour with Google. Whereas we were expecting to see our paid ads on Page one, by the middle of July we were appearing on page 1 via the free online directories and Googlemaps. With a bit of tweaking to our Googlemaps entries we are now regularly featuring on Page 1 when we stopped paying for Adwords on 7th August. We are lucky that with a small geographic region for our building work, Maps is perfect for us. For approx 16 key phrases we come top to middle of Google Maps and usually have 3 or 4 page 1 listings via VivaStreet, Freeindex, Qype and WhynotAd. It is hard work making a few changes every 3 weeks and re-submitting to the search engines, but we have saved a fortune in SEO and Adwords. I have made a note of Favicon.cc etc mentioned in your article and thank you for this information.
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