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Before you start your website you really need to have a plan for how you will make money with it. Without that aspect, you could have a great site, even a popular site, but no way to make money from it. Once way you could make money from the type of site you described while keeping the appearance professional is by selling only 1 or 2 spaces for an image ad. That way, you won't have AdWords all over the place but you will still have a nice relevant ad that can make you money when people click on it.
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