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How to brand yourself
Old 08-04-2009, 06:46 PM How to brand yourself
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Hey -

I am a web designer and am having trouble coming up with an identity. My name is Alexa R. Westerhof, and thats what I've been calling my personal portfolio website. It seems long and boring. I don't want to go with Alexa Designs because of the web information company. Does anyone have any ideas?
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Old 08-04-2009, 08:58 PM Re: How to brand yourself
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I'd agree with staying away from anything to do with Alexa because you'd have a hard time getting anywhere in the search engines. What kind of designs do you see yourself specializing in? Make up a list of all the words you want to describe your company and then look up each one in a thesaurus and add them to the list. Pick the most unique and memorable words and then begin trying to fit them into company names. Also do searches for those names and see what kind of traffic and competition is out there for them. Eliminate the names that are too common or have too much competition.
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Old 08-05-2009, 12:54 PM Re: How to brand yourself
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You may want to try something other than your name. Even if it is goofy and longer than your name, if it is memorable and unique, you will get way more views and will be ranked higher on google
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Old 08-07-2009, 01:24 AM Re: How to brand yourself
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And if you really want your name . Try playing around with your initials ?

Or you can try out www.dot-o-mator.com to help you out with nice names. Check out that site. Should help .


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Old 08-08-2009, 05:40 AM Re: How to brand yourself
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Abbreviate? A Wester Design... for example

otherwise maybe nicknames or your favourite thing - Lexie Art.. etc.
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Old 08-12-2009, 08:02 AM Re: How to brand yourself
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I would recommend something with keywords in it to help you your SEO, I had a hard time coming up with names. It will come to you
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Old 08-15-2009, 11:10 AM Re: How to brand yourself
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Branding is always important and often overlooked.

If you dont want to go with a catchy brandable name like 'Vocus', 'Astis', etc then stick with a two word URL with the secong word as a major keyword in your niche. In your case this would be Designs or Designer.

Its the first word that is hard to find. All the really good adjectives will have been taken years ago.
I still like AlexaDesigns though...

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Old 08-15-2009, 12:43 PM Re: How to brand yourself
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Alexa Wes - sounds good to me;o)
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Old 08-15-2009, 04:35 PM Re: How to brand yourself
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Think of something unique that best describe your business. Yes of course, it should be easy for people to remember, and does catch attention.
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Old 08-16-2009, 02:33 AM Re: How to brand yourself
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Quote:
Originally Posted by John Abraham View Post
Think of something unique that best describe your business. Yes of course, it should be easy for people to remember, and does catch attention.
Agreed. To establish a brand name, you have to be unique and stand above the rest. Stay away from mimicking popular names like alexa
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Old 08-18-2009, 05:34 AM Re: How to brand yourself
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What about these:

Westerhof Designs

A. R. W. Designs

Alexar Designs


Not that brain cracking actually but you really need a creative mind. One point, think of your best asset in designing (your edge among others) and draw your brand from their..
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