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Yes, Google and Paypal are no cost ways to collect payments on a website, but they cause the user to be redirected off your site to make the transaction. (Albeit, that you can skin your checkout pages to a certain extent)
Which is fine for most online "weby" products but it does make the checkout process "less congruent". Paying for the Paypal's Website Payment Pro or for Authorize.net account will allow you to make the checkout process seamless as you can submit their information via the API behind the scenes.
If you really need to convey "professionalism" of a product or service then using a paid service that allows you to complete the entire checkout process on your site makes better sense in the long run.
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