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shortd81,
Probably the best method would be to have a 'webmasters' link on your site, from here you can have similar instructions that John has on his website. Most people are able to simply add a 'text' link to your website, it's quite simple, however if you want to make images available to others for download you could put those beside the 'code' that they can copy/paste into their website. The more options the better chance of pleasing the person looking to link to you. There are a slew of different size images that are considered 'standards' in the link/banner-trading arena. Have a look around some of the sites you like and that you would like to exchange links with to see what banner sizes are most populare, create a few and do the steps above.
Good luck.
-- ML
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