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Suggestions to get more registrations.
Old 02-19-2010, 01:53 PM Suggestions to get more registrations.
lynxus's Avatar
Awesomeo-Maximo

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Hi Guys,

While I consider myself quite clued up when it comes to website design and promotion and while i dont get a "lot" of hits. Still get around 1 or 2 hits every 10 mins or so from search engines, Ads and APP review sites.

My question is..

Am I missing a trick here to get more sign ups?

what do people suggest to increase visit to sign up ratios?

Currently im probably at 100:1


Ive got a couple of click to action links but fear they may not be visible enough.

Or am I overdoing it?

I just dont know..

So any suggestions welcome.

Or is my product really that bad?


-G
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Last edited by lynxus; 02-19-2010 at 01:55 PM..
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Old 02-19-2010, 04:03 PM Re: Suggestions to get more registrations.
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Just a thought, you logo looks like that "as seen on tv" background, never use red. search some of IM (internet marketing) forums and see what they have to see. I am partial to wickedfire.com personally. You have to be somewhat brash though for it.
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Old 02-19-2010, 07:47 PM Re: Suggestions to get more registrations.
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A few thoughts.

First I don't know what kind of traffic you're getting. It's possible that your traffic isn't particularly targeted to your product. You're not looking for anyone to visit your site. You're looking to attract people who are looking for some kind of live support system.

I think you're trying to do too much on your home page. When I land on it I'm not really sure where I'm supposed to look. I can tell by the domain name what your site and product is about, but that won't be true of everyone. I tried looking at your site with the assumption that I wasn't exactly sure what your product was and it took me a a couple of minutes to really find something that tells me what the product is.

Quote:
Real time live help and support chat software.
Why not make that line above much more obvious so people know your product is or at least know they're in the right place when they land on the page.

You don't need to list every feature on the home page and you don't need to give me the user/pass info for the demo. It's all way too much. It's easier for me to leave your site and visit the next one in the search results than to try to sort out your page.

Move some of that stuff inside to deeper pages on the site. On the home page give me the image of the product with an obvious sentence about what it is, the 1-2-3 stuff and then a couple of buttons for more info and the demo.
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Old 02-19-2010, 10:16 PM Re: Suggestions to get more registrations.
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I agree with vangogh. When I look at it, I'm not sure what I'm supposed to do next. You don't have a clear call to action on your page.

A call to action simply means what action do you want the visitor to take next. In your case, I would imagine "Free Signup" would be a good primary call to action. A secondary call to action should complement the primary call to action, but represent a lesser commitment. Again, in your case, it would probably be: "Try Our Demo".

For example, take a look at mint.com. Their call to action is the "Free. Get started here" button. Another example is MailChimp, which has several calls to action: "Sign Up Free", "See How It Works", etc. AWeber is another example.

I think you're close. You might not even need to remove a whole lot of items, but I think you need to clarify what's most important to your target audience. Give them a clear idea of what the page is about at a glance. Use size and color contrast to convey importance. Use a large headline and a little more whitespace. Direct your user's attention to what they're supposed to do next, usually a sign up, download, or more information button. Make it obvious.
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Last edited by VirtuosiMedia; 02-19-2010 at 10:19 PM..
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Old 02-20-2010, 05:42 AM Re: Suggestions to get more registrations.
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Hi guys, Thanks for the input.

Ill see what i can do.
I think i agreed that it can be a bit too busy with not much of a target.
( Trying to punch info into the user )

I suppose if people want to know "more" info they have the links at the top..
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Old 02-20-2010, 05:52 AM Re: Suggestions to get more registrations.
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Quote:
Trying to punch info into the user
Not the thing to do when you are selling something.

All you need is do THIS NOW


Then you can tell them about it.
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Old 02-20-2010, 06:32 AM Re: Suggestions to get more registrations.
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OK ive made a few changes:

1- Changed the Try NOW button ) to something bigger.. Possibly tooo big.. So might tone that down a bit )
2 - Changed the info at the top ( next to the screenshot ) Theres no longer 5 small boxes of info.
Just one section of info.

Any thoughts?
Am i going in the right direction here?
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Old 02-20-2010, 02:03 PM Re: Suggestions to get more registrations.
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I am coming to this thread a little late, so I didn't see your previous version. But I think you are on the right track - the only thing really bugging me is the lightweight font for your main bullet points ("register free", etc). As someone said a few posts up, you really need to punch it and put it in your users face. Make it the first thing they see when they hit your page.
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Old 02-20-2010, 08:40 PM Re: Suggestions to get more registrations.
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In IE7 the lightning bolt and play icon and the red "no" symbol are just sorta floating randomly and makes the "Talk to and Support your users in realtime via the internet's best support software." a little hard to read and just seem off.

Also I am a HUGE fan of sarcasm but
Really hard to install and use

is not very professional and some people may just not get it.

And finally your Sign Up button is stretched and a little hard to read to me.
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Old 02-21-2010, 04:50 AM Re: Suggestions to get more registrations.
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Awesomeo-Maximo

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Hi,
Thanks for the input.

BDevil, It may be possible your caching the old background image?
There should be NO lightning bold etc anymore?
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Old 02-22-2010, 05:55 AM Re: Suggestions to get more registrations.
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The sign up button is lost in translation



Here, is free for you if you click today! xD
http://img109.imageshack.us/img109/5504/nowsign.png
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Old 02-22-2010, 05:58 AM Re: Suggestions to get more registrations.
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Awesomeo-Maximo

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That Sir is a very good post.

Thanks.

Ive been annoyed by it trying to figure out the best position.
I did not think of making it so big.. But it seems to fit perfectly.

+1000 internets to you good sir.
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