Site loading speed is largely based on 2 factors: The server's performance and the website's graphical elements.
Optimize those and it should be fine.
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yes, use images and other stuff that does not weight a lot. - less Kb means less loading time. relook all formats of images you're using, also choose hosting that has a good uptime and bandwich. (this is not a problem if you're using well known hosting)
Best thing to do is to compress the images...I personally use .PNG for small graphics.
Just search on Google for : image compress or online image compress...there are tons of tools
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must have a good server able to pump out pages too
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i think there's another one, i can't remember the name.
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