There are two issues to web design:
. How to design the website to attract customers
. How to design the website to attract Mr Google.
The first area deals with colour, layout, length/position of text, use of image, and these very clear attractive aspects are designed to interest the visitor to your site and keep their attention on your page. The use of eye-catching headlines, flash banners and so forth will also help in this regard.
The second more clever aspect deals with content. Google will rate your page as being more relevant to a certain search query if you can optimize your website to include many times a certain keyword. If you're site is about baseball card trading, then it is important to include these keywords in titles, headings, numerous times in the text itself, and in the meta-tag description of your page. This way Google will rate your website as being relevant to this keyword query and push your website to the top of the search results.
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