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What I generally do is think of the content, then maybe look at the competitors sites. I think about how much the sites suck and what I would do differently. Then I have a couple beers, get a good buzz going, then just let the code flow. Keep drinking while working and take a smoke break every now and then and within a few hours I have a good site that the customer likes. Best part is I've found I can write off the beer as a business expense.
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