I am in the middle of making a new site and I am going to offer text link advertising on. I will be selling impressions (ie 5000 for $1 or whatever!)

There is 2 ways I am considering doing this.

First is the URL to your site would be dynamic (http://www.mynewsite.com/link_click_....yourlink.com), so that you know how many people clicked on your link

The other option is a standard link (http://www.yoursite.com)
I can still count how many impressions you have had, but not how many clicks.

I know the second option is better for backlinks etc, but first option is better for your stats.

If you were to buy impressions on my new site, which would you prefer??

Well, if it were me, I'd opt for the standard link since I can view any of my stats from my own cpanel.

Just my own opinion,
DianeD

i would go for a stander link

why? because if the link isnt standerd well this will stop the idea of having text links as alot of people pay for text links so that there link is picked up by search engine better and they will mostly only place them on related websites

i think i explained that right but if not i hope you get my idea

Definitely the standard link. Instead of impressions, go for periods of time: one month for example.