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[IMG]file:///C:/DOCUME%7E1/CHRISS%7E1/LOCALS%7E1/Temp/moz-screenshot-3.jpg[/IMG][IMG]file:///C:/DOCUME%7E1/CHRISS%7E1/LOCALS%7E1/Temp/moz-screenshot-4.jpg[/IMG][IMG]file:///C:/DOCUME%7E1/CHRISS%7E1/LOCALS%7E1/Temp/moz-screenshot-5.jpg[/IMG]For one of my checkout systems we have been working to optimize the checkout to make it as easy as possible for each and every customer. Our customers did request the ability to log and see the status of their orders, and also to have their order information saved when they wanted to place another order so we implemented this. The way we implemented it was to make it a three page checkout.
Page 1. Shopping Cart
Page 2. Enter Email & Password or New Customer
Page 3. Billing, Shipping, Order Notes, Payment Information and Place Order
The one unique thing about our checkout is that we don't ask customers to enter a password, anytime they do anything whether it is create a price quote or place an order allow them to enter their email address and we just email them a randomly generated password after they have placed their order.
We have used this system for about a year and it seems pretty good we convert about 18% of everybody who ads something to our shopping cart, however about 24% of people who add something to our cart click to page two (new or return customer) so we lose about 6% there, ( we basically have about a 100% conversion once they get to page three.
My question is the idea of us emailing the customer a random password they can go in and change instead of asking for it from the customer sound like a benefit to you or is it something that bothers you?
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